![]() With the “Día de los Muertos” and “Liberty-DNA” collections, RJ-Romain Jerome honoursHumanity’s strong historical and cultural symbols. Sea – The timepieces from the “Titanic-DNA” collection are inspired by the Steampunk aesthetics and are infused with a mix of steel from the Titanic and steel belonging to Harland & Wolff shipyard in Belfast, from when the Titanic was built over a century ago.Įach watch comes with a certificate attesting of the authenticity and origin of the integrated materials.Ĭollaborations – Led by Manuel Emch, one of the youngest CEOs in the watchmaking industry and currently at the helm of RJ-Romain Jerome, the brand has been able to express its creativity and versatility by paying tribute to our History and contemporary icons. The “Eyjafjallajökull–DNA” collection draws its strength from the Earth, honouring Mother Nature and our contemporary history with this new legend from the 21st Century. “Moon-DNA” – “Eyjafjallajökull-DNA” – “Titanic-DNA” - CollaborationsĪir – 40 years after man’s first step on the Moon, RJ-Romain Jerome pays tribute to the most exciting human adventure of all time through the “Moon-DNA” collection.īy incorporating elements of the Apollo 11 spacecraft, actual Moon dust or fibres from an ISS spacesuit intothe case, dial or strap, these timepieces are constant references to the spatial adventure.Įarth – In 2010 the eruption of the Icelandic volcano Eyjafjallajökull gave birth to unique timepieces containing volcanic ash and lava rock. The magic of the Moon, Mother Earth’s power, underwater mysteries or iconic watchmaking thanks to its creative encounters. RJ-Romain Jerome’s inspiration revolves around the elements “Air – Earth – Sea” and the creativity of its collaborations. Through its various collections, the brand offers extremely emotional timepieces, subtly blending sophistication and virility. This collection was a huge media success and helped develop RJ-Romain Jerome’s reputation worldwide. The first collection released by the brand was “Titanic-DNA” which was inspired by the legendary transatlantic ocean liner. With no historical leverage in the Watchmaking industry, the Geneva-based brand decided to integrate the DNA of historical emblems into its timepieces instead.Īlong with its innovative concept, RJ-Romain Jerome offers four unique collections filled with Swiss horological know-how and technical expertise. Thus in 2004, the brand launched its famous concept “DNA of Famous Legends”. At the time, one of the most effective responses for RJ-Romain Jerome was to explore the brand’s identity and DNA. At the dawn of the third millennium, the Industry of Fine Watchmaking was booming with emerging new watch brands and new collectors every day.Īmidst such strong competition, the overall challenge was to stand out from the crowd in the eyes of the public.
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